Packaging plays a vital role in protecting products during shipping, reducing contamination risks, and extending shelf life. As businesses and consumers become more environmentally conscious, the demand for sustainable packaging continues to grow. More companies are now adopting eco-friendly solutions to meet both market expectations and sustainability goals.
The global market for sustainable packaging is on track to reach USD 393 billion by 2028, driven by rising consumer awareness and efforts to reduce environmental impact. In the U.S., the market is projected to hit USD 58.27 billion by the same year, with a steady annual growth rate of 4.1%.
Paperboard remains one of the most popular packaging materials due to its strength, versatility, and sustainability. To support the growing demand for high-quality, eco-friendly packaging, APP Group, a global leader in paper and packaging, has introduced Sinar Vanda Hi-Brite C1S. This premium paperboard is designed to help businesses maintain sustainability standards without compromising on quality.
With an impressive 92 brightness level, Sinar Vanda Hi-Brite C1S delivers 10-20% higher yield than similar products, providing greater efficiency for printers and converters. Its excellent printability and durability make it an ideal choice for premium packaging in industries such as cosmetics, healthcare, food, and consumer goods.
“We understand how crucial packaging is for businesses, and the demand for sustainable solutions has never been greater. That’s why we developed Sinar Vanda Hi-Brite C1S—to offer a high-performance, eco-friendly alternative,” said Christopher Wong, SVP & Global BU Head Industrial White, APP Group.
As part of its commitment to innovation and sustainability, APP Group showcased Sinar Vanda Hi-Brite C1S at Pack Expo International in Chicago, Illinois, in October 2024. The event provided industry professionals an opportunity to explore the product and discuss the future of sustainable packaging with APP Group and Charta Global Inc. representatives.
With this new product, APP Group continues to lead the way in providing sustainable packaging solutions that help businesses reduce their environmental impact while maintaining high-quality standards.
Read more : Embarking on an eco-friendly journey: making a difference at home
About APP Group
APP Group is a leading pulp, paper, and forestry company based in Indonesia, supplying high-quality tissue, packaging, and paper to over 150 countries. With operations in Indonesia and China, APP Group is committed to sustainability, ethical business practices, and environmental responsibility. Its Sustainability Roadmap Vision 2030, aligned with ESG principles, guides efforts in environmental protection, community development, biodiversity conservation, and carbon neutrality.